India’s leading beauty and lifestyle Omni channel retailer recently opened its first store in the cultural city of Rajkot. The Nykaa On- Trend store is the first in Rajkot, taking the offline count to a total of 5 in Gujrat including Ahmedabad, Surat, Vadodara & Rajkot. With the launch in Rajkot, the total count of Nykaa On- Trend Stores across India has risen to 38.

The store offers a wide selection of makeup, skincare essentials, and fragrances such as Charlotte Tilbury, HUDA Beauty, Nykaa Cosmetics, Kay Beauty, L’Oréal, Pixi, Laneige, Beardo, The Man Company & many more. With something for everyone-right from a seasoned makeup maven to a beginner just bitten by the beauty bug, the Nykaa On- Trend Store is a haven for all the beauty junkies out there. Pick from a fine selection of International & Indian brands and end the year on a glamorous note (*Get a free gift with your purchases) by getting your hands on the season’s must- buys.

With the promise of Your Safety, Our Passion, Nykaa has implemented a series of safety measures to make every customer’s shopping experience as contactless and safe as possible. This includes regular fumigation and deep cleaning, frequent hand sanitization, and temperature checks for all persons before entering the store. Additionally, social distancing is being practiced with a limited number of employees and customers permitted at any given time.


On the launch, Nykaa spokesperson, said, “We truly understand our consumers in Gujrat and the second store comes with the aim to expand their beauty experience across national and international brands. The Nykaa On-Trend store houses a selection of the best-selling/ trending beauty & skincare products from and we are elated to now extend this unique offering to the consumers here. Customer satisfaction & safety being paramount, we have also implemented numerous hygiene protocols to safe guard the health of our customers and employees.

Nykaa On Trend in Rajkot is located at Shop 07, The Imperial Heights, Near DR. Radhe Krishna Road, 150 Feet Ring Road, Opposite Iscon Mall, Rajkot – 360005 and is open from 10am to 10pm.Nykaa was founded in 2012 by Indian entrepreneur Falguni Nayar with a vision of providing a carefully curated range of products for every beauty solution. Derived from the Sanskrit word ‘Nayaka’ meaning one in the spotlight, it rests on three ideals – curation, content, and convenience.