Blenders Pride introduces a new brand ambassador campaign. Blenders Pride welcomed Alia Bhatt as the new face of the brand with a captivating campaign film, ‘Made of Pride’. It showcases Alia’s relentless and never give up attitude, and her pride in being her authentic self. She takes the punishing glare of lights, symbolic of the challenges and continuous scrutiny that one confronts on the journey to success, head-on and emerges unfazed and triumphant. 

The multi-faceted actor with her resilience and dynamism truly represents the brand’s philosophy that takes an exciting new turn with this bold and empowering 

campaign. Commenting on the announcement, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India, said, “Alia Bhatt’s story of becoming today’s youth icon and one of the most talented stars in our film industry makes her unarguably the best choice for our new brand ambassador for Blenders Pride.

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Commenting on the launch, Actor Alia Bhatt, said, “I am thrilled to be the face of Blenders Pride and be a part of this impactful film that beautifully weaves in the story of ‘Made of Pride’.

Commenting on the campaign, Prateek Bhardwaj, Chief Creative Officer Lowe Lintas said, “The campaign reframes the relationship between pride and success. For Blenders Pride, true pride isn’t a result of success. Instead, it’s a prerequisite to handling success.

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