Aditya Birla Housing Fi- nance Ltd. (ABHFL), the Housing Finance arm of Aditya Birla Capital Ltd., today announced the launch of four new branches in Gujarat to ramp up their services in the state. ABHFL inaugurated its full-service branches in Gandhinagar, Navsari, Junagadh and Bhavnagar. ABHFL now has its presence in 14 markets in Gujarat, including Ahmedabad, Surat, Rajkot, Vadodara, Jamnagar, Vapi, Mehsana, Ankleshwar and Anand. At present, ABHFL has a total of 80 operational branches, pan India. The company plans to expand its branch footprint to 120 branches by March 2022, in Tier 2 & 3 towns in the country, as these are the emerging markets where the high density of population resides having unaddressed consumption needs.

In several micro-markets across all major cities and small towns, Gujarat is a robust residential market, especially in affordable housing.Favourable demographics and improved affordability of residential properties are pushing the demand for home loans.

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Commenting on the expansion plan, Mr Rakesh Singh, Director, Aditya Birla Housing Finance Ltd., said, “We are delighted to announce the launch of our four new branches in Gandhinagar, Navsari, Junagadh and Bhavnagar,in the state of Gujarat. With this launch, we will now have 14 ABHFL branches across the state, which is a testament to the potential this market holds for us. We, at ABHFL, have always endeavoured to be ahead of the curve in providing unique financial solutions by understanding our customer’s needs, with the ultimate goal of fulfilling the dreams of every household. As we broaden our footprint to be able to serve the local populace, we look forward to bringing a whole new world of convenience and flexibility to the customers for their home loan requirements”.

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